How to Review Your Brand Strategy Plan in 70 Minutes: A Step-by-Step Guide for Business Owners

As a business owner, you know that your brand strategy is crucial to your success. But with the demands of running a business, finding time to review and optimize your brand strategy can be challenging. That's why we've created this efficient 70-minute framework to help you assess and improve your brand strategy quickly and effectively.

This step-by-step guide will help you evaluate your brand positioning, messaging, and market alignment in just over an hour. Whether you're launching a new brand or refreshing an existing one, this structured approach ensures you cover all the essential elements of a strong brand strategy.

Preparation: Setting Up Your Review Session (5 minutes)

Before diving into your brand strategy review, take a few minutes to prepare. This will make your review more efficient and productive.

Preparation Checklist:

Gather your current brand materials (logo, website, marketing collateral)
Have your business goals and target audience information ready
Set up a quiet space with minimal distractions
Have a notebook or digital document ready for notes
Review your current brand strategy document if you have one

Step 1: Brand Foundation Assessment (15 minutes)

Start by evaluating the core elements of your brand foundation. This includes your brand purpose, values, and positioning in the market.

Brand Foundation Questions:

Is your brand purpose clear and compelling?
Do your brand values align with your target audience?
Is your brand positioning unique and differentiated?
Does your brand personality match your business goals?
Are your brand promises realistic and deliverable?

Take notes on what's working well and what needs improvement. Be honest about gaps in your brand foundation—this is the foundation everything else builds upon.

Step 2: Target Audience Analysis (10 minutes)

Your brand strategy is only as strong as your understanding of your target audience. Spend time evaluating how well your brand connects with your ideal customers.

Audience Analysis Questions:

Is your target audience clearly defined and specific?
Do you understand their needs, pain points, and motivations?
Does your brand messaging resonate with your audience?
Are you reaching your audience through the right channels?
Has your audience changed since you last reviewed your strategy?

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Step 3: Brand Messaging Review (15 minutes)

Your brand messaging is how you communicate your value to your audience. Review your taglines, value propositions, and key messages for clarity and effectiveness.

Messaging Evaluation:

Is your tagline memorable and meaningful?
Does your value proposition clearly communicate your unique benefits?
Are your key messages consistent across all touchpoints?
Does your messaging address your audience's pain points?
Is your brand voice consistent and appropriate for your audience?

Step 4: Visual Identity Assessment (10 minutes)

Your visual identity includes your logo, colors, typography, and overall design aesthetic. Evaluate how well these elements support your brand strategy.

Visual Identity Checklist:

Does your logo effectively represent your brand?
Are your brand colors appropriate for your industry and audience?
Is your typography readable and on-brand?
Are your visual elements consistent across all materials?
Does your visual identity differentiate you from competitors?

Step 5: Competitive Analysis (10 minutes)

Understanding your competitive landscape is crucial for positioning your brand effectively. Review how your brand compares to key competitors.

Competitive Analysis Questions:

Who are your main competitors and what are their brand strengths?
How does your brand differentiate from competitors?
Are there gaps in the market your brand could fill?
What competitive advantages does your brand have?
How can you strengthen your competitive position?

Step 6: Action Planning (5 minutes)

Based on your review, identify the most important actions to improve your brand strategy. Prioritize these based on impact and feasibility.

Action Planning Framework:

List 3-5 key improvements needed
Prioritize by impact on business goals
Set realistic timelines for implementation
Assign responsibilities if working with a team
Schedule follow-up reviews to track progress

Making the Most of Your 70-Minute Review

This structured approach ensures you cover all essential aspects of your brand strategy efficiently. Remember that brand strategy is an ongoing process—regular reviews help keep your brand aligned with your business goals and market changes.

The key to success is consistency and follow-through. Use the insights from this review to make informed decisions about your brand development and marketing efforts. Consider scheduling quarterly brand strategy reviews to maintain alignment and capitalize on new opportunities.

A strong brand strategy provides clarity for all your business decisions and helps you connect more effectively with your target audience. By investing just 70 minutes in this review process, you're setting your business up for stronger brand performance and long-term success.